Patriots Schwag Hunt: Overpriced Vintage Hat

Can anyone explain to me how they seller is asking for $100 for this hat?  I remember this hat from when I was a kid, and clearly it’s in good condition. But who has a $100 to spend on a hat? You know when schwag costs as much as a game ticket it’s overpriced. But I can’t lie, I wouldn’t mind adding it to my collection. Maybe for about $35 tops.