Patriots Schwag Hunt: Giant Helmet Jacket

This sweet jacket is on sale for $61, down from $99 so get over to NFLShop.com and make a purchase. Personally I just find this jacket lazy, whoever designed it just decided to throw the huge helmet patch on the back. Why not just buy a helmet instead and wear that? Who does this jacket appeal to? People who love helmets but hate wearing things on their head I guess.