patriots – Motto zone: Patriots’ ‘Do your job’ goes viral – WEEI | Christopher Price

Enjoyed this read from Chris Price about the history of DO YOUR JOB. I’d like to think I was ahead of the curve in 2010 when I started selling DO YOUR JOB tees long before the Patriots got on board with it being the team’s go-to marketing slogan. Of course, and I don’t like to speculate, but perhaps it had something to do with why the NFL issued a cease and desist to my little old Tumblr blog to stop selling them. Now every single Patriots internet site out there is selling some kind of Patriots tee and selling thousands of them. How can the NFL come after me and no one else? It will always be something I wonder.